Wednesday, November 23, 2011

Why people over 55 are better at dating online

Did you know that people over 55 are the #1 age group visiting American online dating sites? And singles 45-54 are the #2 group? Maybe that's because, according to the U.S. Census Bureau, about 37% of people 50 and older are unmarried...and the divorce rate among people that age is high.

It also turns out that singles over 50 may also be better at finding love through Internet dating sites than their younger counterparts. There are 2 reasons for this:
1) Singles 18-34 are moving away from online dating and using social networking sites like Facebook instead.
2) While 20- and 30-something singles are focused on marriage and starting a family, older singles (especially those who've been married before) take a more relaxed approach to dating and are careful to choose people who share their interests.

According to Gian Gonzaga, senior director of R&D for eHarmony labs, baby boomers are better equipped than younger singles to find a perfect match. That's because they have a deep comprehension about what's important in a relationship. One older couple who met in their 60s (interviewed for an article on this topic in The New York Times), thinks this is because the more things you can do and enjoy together, the better able you'll be to hang in there during tough times.

So, which dating sites are the best for over-50 singles to try? Well, the president of Spark Networks (which owns SilverSingles, JDate,, BlackSingles, and ChristianMingle) says that Spark sites had a 93% increase in new members 50 and older across all its sites in the first 8 months of 2011, compared with the same time period in 2010. So there are a lot of baby boomers on those sites. It's also worth considering sites like SeniorPeopleMeet, LavaLifePrime, and SeniorFriendFinder.

I hear stories all the time about seniors trying online dating for the first time at the urging of their 40-something kids, many of whom know folks who've met their spouses online. It's definitely a good idea for one other big reason: it's convenient. When you're older and your eyesight isn't as good, driving at night to attend singles events isn't as easy to do. And there are far less events for the over-55 group anyways. So the Internet is the perfect solution.

If you don't know where to begin in choosing sites and writing a profile, I can help. That's my specialty. I've assisted hundreds of seniors in getting set up with online dating, and they now have thousands (even millions) of people to choose from on a variety of sites--all from the comfort of home. If the statistics quoted above are correct, your chances of success finding love online are even better than those of young people. So what are you waiting for?