As Match.com celebrates its 20th anniversary, online dating has been in the news recently. One piece I found particularly interesting discusses 5 interesting findings from a 2014 Pew Research Center study and report on "How American Couples Use Technology."
A lot sure has changed since 1995, when only 14% of American adults used the Internet and online dating options were few. Now, about 90% of Americans are online, and dating on the Web has grown in both popularity and acceptance.
Here is what the Pew study found:
1) Most Americans say online dating is a good way to meet people.
It has lost its stigma, and almost half of the public knows someone who uses online dating or met a spouse or long-term partner that way.
2) About 20% of adults 25-34 have used online dating, but it's also popular with older singles. In fact, 17% of adults 35-44, 8% of those 45-54, 6% of those 55-64, and 3% of adults 65+ have used online dating sites or apps. (Speaking of apps, Tinder--the app that lets you swipe to say yes or no to prospects by showing the faces of singles in your neighborhood, creates 2 billion swipes and 12 million matches a day.)
3) 66% of people who've used online dating have gone on a date with someone they met on these sites.
That figure is up from 43% in 2005.
4) 20% of online daters have asked someone else to help with their profile.
Many, especially women, enlist their friends to help. In fact, 30% of women vs. 16% of men have sought assistance writing or reviewing their profile.
5) 5% of Americans who are married or in a committed relationship say they met their significant other online.
Of those who've been with their partner for 5 years or less, 88% say they met offline--with meeting through friends as the most likely way couples connect.
Other research, as noted in Aziz Ansari's new book Modern Romance, shows that:
- 38% of "single and looking" Americans of all ages have used online dating
- women get 4 times as many emails on dating sites as men do
What I conclude after reading all these statistics is:
1) Women should feel free to initiate contact on Internet dating sites, since men don't get much email and would welcome the attention from someone who is truly interested.
2) Online dating is definitely worth trying. Most folks know someone who met a partner that way, and 2/3 wind up getting a date via the dating sites.
3) It is still smart to do BOTH online dating and socializing with friends, groups, and activities, since such a large percentage of couples meet offline. I met about half the men I dated over the years online and the other half offline, so I know both methods work.
How about you? Are you part of the 1/3 of online daters still waiting to get that first coffee date set up? If so, I'd love to help by offering you a coaching session. Or, you can read my online dating how-to book "How I Met My Second Husband Online at Age 50," available on this website. Happy Dating!!
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